About
Each lesson answers one decision a small business owner faces, in the order a business meets them: from the first idea to running the work with AI agents. The facts come from government pages and official documentation, and every claim links the page it came from and the date it was checked.
This is legal information, never legal advice. A licensed attorney or a certified public accountant decides anything that depends on your own facts.
How a lesson works
- One decision per lesson. Each lesson names the choice, what each option costs and files, and what changes with each.
- Sources on every claim. Each fact links the official page it came from, with the date it was checked.
- Try your own numbers. Some lessons have a figure where you enter your own dates or prices; what you enter stays in your browser and is never sent anywhere.
Lessons
The reading room
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Start here · New to all of this?
Two first lessons for readers with no background. Nothing is assumed.
Coming soon
I don't know anything about AI
What artificial intelligence is, what it can and cannot do for a small business, and where to begin.
Coming soon
I don't know how to start a business
The steps from an idea to a registered, running business, in the order they come.
Series: Start a business, step by step
Stage 1 · Idea and validation
Decide what to build and check that someone wants it before building much of it.
Coming soon
Validating an idea before building it
Coming soon
Who the first reader or customer is
Stage 2 · Offer and pricing
Decide exactly what is sold, what stays free and what it costs.
Coming soon
What to give away free and what to charge for
Coming soon
Pricing a digital product
Coming soon
A quality bar before you sell
Stage 3 · Build
Make the product. Version 1 of this guide covers the website track only.
Coming soon
From a free static website to a paid one
Stage 4 · Legal and money
Choose the legal form of the business, register it, and handle tax, privacy and the rights to what you publish.
Coming soon
Sales tax on digital products in California from 2027
Coming soon
Taxes for a one-person company
Coming soon
What the website must carry: privacy policy, terms and refunds
Coming soon
Taking payments
Coming soon
Myth check: "a law that pays you to start a one-person AI business" (the QBI deduction)
Stage 5 · Launch and marketing
Get the first readers or customers, and follow the advertising rules while doing it.
Coming soon
How the first customers arrive
Coming soon
Advertising rules: claims, endorsements and reviews
Stage 6 · Operate with agents
Decide which work AI agents do, which tools to use, and how their output is checked.
Coming soon
What an AI agent can do for a small firm, and what it must not do
Coming soon
Workflow or agent: start with the fixed workflow
Coming soon
Choosing an AI tool by its data terms: agent tools, Manus and Higgsfield
Coming soon
Checking an agent's work
Coming soon
Connecting an agent to your tools: the Model Context Protocol in plain words
Coming soon
One agent per step: a loop that improves the weakest part each run
Courses · Longer paths
A course is a set of lessons taken in order, with something built by the end.
Coming soon
Building AI agents for your company
From what an agent is to one that does a real task for your business.
Tools coming soon
Coming soon
Apex (apex.host)
Tool guide
Coming soon
Higgsfield
Tool guide
Coming soon
Manus
Tool guide
Contact
A contact address will be listed here soon.